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About this role

The Marketing Team at 5App is expanding and we are now looking to welcome our new Product Marketing Manager. This is a new and important role in the team as the business scales.

Reporting to the Head of Marketing, the Product Marketing Manager is an ambitious self-starter looking to contribute to marketing success, bringing creativity and fresh thinking to the team and helping 5App stand out.

The Product Marketing Manager will collaborate with the Product and Business Development teams to develop product marketing campaigns using the whole marketing mix. They will have a strategic approach in positioning the product in a competitive market, communicating effectively with targeted audiences online and offline.

The Product Marketing Manager will have the creative freedom to test innovative ways to position and promote the product and will be an ambassador for the brand.

About you

If you are looking for your next product marketing challenge, we look forward to hearing from you. You have probably worked a few years in B2B product marketing, ideally in a B2B tech company. You are excited to produce product marketing content in collaboration with product and business development teams, be the ambassador for the product, educate audiences about our unique value proposition and facilitate the selling process through marketing campaigns.

You are familiar with creating a product marketing strategy and implementing effective product campaigns to generate business leads. You understand the importance of market positioning, messaging and bringing USPs to life.You are used to working with content management systems, social media platforms, marketing automation software, Google Analytics and SEO.

Ideally you have worked in B2B Marketing for a start-up or a scale-up and have knowledge of the HR industry. You are empathetic, creative, an enthusiast of product marketing and a team player.

Required skills and experience 

  • 2-4 years of B2B product marketing experience, ideally in a tech environment

  • Proficient in producing and promoting product marketing content

  • Experience in WordPress, Google Analytics, social media marketing and SEO 

  • Experience using marketing automation tools – we use HubSpot.

  • Direct experience of setting up, managing and optimising PPC campaigns.

  • Ability to write effective copy for marketing collaterals, online advertising and e-mail.

  • A keen eye for design with basic design skills – plus experience of creating and editing video content for social media.

  • Understanding of B2B strategies and tactics  

  • Inquisitive nature and eagerness to learn and and solve problems

  • Creative and with a desire to try new approaches 

  • A “roll-your-sleeves up” attitude, keen to get involved and help the team take on new challenges

Our values

  1. Agility – always learning and adapting   2. Diversity – celebrating differences in people and perspectives   3. People – value and respect each other   4. Creativity – innovating with technology and design   5. Heart – making a difference to our clients and wider society 

Benefits

5App has an innovative start-up culture and a friendly sociable team. We pay competitive salaries based on experience and offer flexible working hours for all staff, including an early finish on a Friday afternoon. 

We have transitioned away from our London office to a fully remote working from home model for the foreseeable future, while we make plans for our new workplace in central London. When we do go back to having an office we expect to work from home for 2-3 days per week.

How to apply

If you feel you could be a good match for this role and are interested to find out more, please email your CV and a cover letter. At 5App, we value attitude and cultural fit as well as skills and experience – if there’s any aspect of 5App or the job requirements you’re not sure about, please don’t hesitate to ask us questions before applying.

CLICK HERE TO APPLY 

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Our culture is defined by our people. In the 5App team, we truly value each other, and this means making sure every team member can thrive and feel encouraged and celebrated.

Inclusive recruitment processes are not only vital for business success, it’s an important part of our role in society. We’re working to create an environment that is friendly and inclusive for everyone – and we understand that it’s an ongoing process. We welcome applications from all kinds of people, particularly those currently underrepresented in the tech sector. 

If you choose to apply for this role, we won’t discriminate against you on the basis of sexual orientation, ethnicity, gender, gender identity, age, religion or disability.

 

Get in touch

If you think have the skills and attitude we're looking for, please click below to email us. No recruiters please.
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